Mad Men's Matthew Weiner paid $250,000 to use the Beatles' Tomorrow Never Knows in season 5, episode 8, "Lady Lazarus". We talk about the licensing of Beatles music in film and TV, which is also referenced in the episode, where the agency is trying to find a song for a Hard Day's Night parody advert.
This episode is in August 1966 and we discuss how the characters are feeling the paranoia of the sixties closing in on them. America is tense and chaotic: the Richard Speck murders in Chicago and the Texas University sniper shootings have just happened, just as the Beatles are flying in to protests because of John Lennon's "bigger than Jesus" comments.
As for Don Draper, his young wife has left copywriting to become an actor, and she's bought him a copy of Revolver to play while she goes out to a class. Start with the last track, she says. Don sits in his chair, kicks off his shoes, and hears the sound of a generation about to leave him behind.
- The song Don can’t tell from the Beatles is September in the Rain by The Wedgwoods
- And in fairness he's not far off: the Beatles did it in the Decca audition
- The book Pete Campbell reads, Thomas Pynchon's The Crying of Lot 49